You can’t get everything on the net. I got this from a trade magazine distributed to R.N.’s. It is not posted on Advance Nurses website. I offer it to you, readers, because I really don’t know what to make of it. Any comments…?
Hospital’s Tiny Patients Ride in Style To the O.R.
In an effort to help reduce children’s anxiety before surgical procedures, Dobles Chevrolet-Buick-Hummer donated a mini Hummer to Elliot Hospital, Manchester, NH. Pediatric patients will be invited to drive the small, motorized vehicle to the operating room at Elliot Hospital or the Elliot 1-Day Surgery Center. The mini-Hummer was delivered in high style in the back of an adult-sized Hummer H2SUT to the front of the hospital. The donation was made possible by the Hummer. Courageous Kids program, which has donated similar mini-vehicles to hospitals across the country.
Okay, I do have a few things to say.
1. Does a child going in to surgery, accompanied by anxious parents, really need a mini-Hummer to make them feel better? I’m sure there are particular kids who would get a real thrill out of this, and for them I’d say, ‘what the heck?’ If they want candy cigarettes, toy guns and Star Wars light sabers, and all the ice cream they can eat, I’d say, ‘fine, enjoy it kid.’
2. But I don’t know what percentage of kids who need surgery are thinking about Hummers. I hope the staff will be sensitive to the fact that a lot of the kids will be thinking about stuffed animals, pets, hugs, and how soon they will get to go home.
3. I’ve never seen the pedi ward of Elliot Hospital, but in my experience there are two things in short supply in any medical facility. Time and space. Where are they keeping the mini-Hummer, and who is responsible for hauling the thing out of the storeroom, keeping it charged, etc. I have personally had such headaches with motorized wheelchairs that I have to wonder who does the logistics here.
4. How much press coverage was there when the mini-Hummer was ‘delivered in high style’? Would you call that ‘product placement’ in the children’s hospital?
5. Will the hospital be required to accept tiny vehicles from Honda, Toyota, Volkswagen, Chevy and Ford? Will they need to construct tiny freeways and have off-duty police to direct the traffic?
6. Hummer has been running commercials that feature children in a pitch to the inner child of the guy who can afford 35 grand for a vanity car. Is the Courageous Kids program a seamless part of the marketing?
I have to make a disclosure here. A relative of mine was paid to do some art for Hasbro Children’s Hospital. The brothers Hassenfeld are good businessmen, but they have a sense of balance. The hospital is full of original art, collections and excellent design. There is an interactive sculpture in the lobby. It’s not like you walk in and G.I. Joe is in your face. Also, it is the premier children’s hospital in our state. A class act.