I’m at Podcamp Boston, broadcasting live from my husband’s iPaq. At the moment, I’m listening to a panel discussion on social media and marketing. I’ll be updating throughout the day.
The discussion now is on how social media is giving us so many new choices for what to pay attention to, as opposed to the world of just TV.
Best Practices for social media and PR:
–engage the audience and let them talk about you — Obama’s approach incorporates this.
–consumers are now controlling vendors more because of social media.
–smaller innovators can work more quickly and nimbly.
–concerned comments about companies managing liability of employees producing work with social media.
I’m now listening to Larry Lawfer talk about successful video blogging.
– “Work hard to make new mistakes, otherwise you are not progressing.”
–facilitate conversations for others, help them connect with others, and you will rise in their estimation.
–make good sound, otherwise people will click off.