Just after the New Year, Hostess Brands, the largest producer of baked goods in the United States, filed for bankruptcy. Formerly called Interstate Bakeries Corporation, the company had previously filed for bankruptcy protection in 2004. It emerged from what became the most protracted bankruptcy process in history in 2009 and renamed itself Hostess Brands. The resolution of that previous bankruptcy filing was secured through major concessions by the company’s unionized employees in exchange for equity in the company, infusions of cash from GE Capital and three private equity companies--one of which, Ripplewood Holdings acquired a 50% share of the company--and the termination of public trading of the company’s stock.
A very long and thorough look at Hostess Brands as it goes through bankruptcies and tries to avoid its pension obligations.
The Twinkie will survive, but under other brand names. There are many “twinkie-like” products produced by other bakers and marketed under different names. Just can’t keep an awful dessert down!
LOL! Yes, you are probably right.