Whole Foods Gets Wind of an Environmental Business Plan

It IS possible to do the right thing environmentally and run a profitable business. Or at least, it’s possible for Whole Foods to do so.

Whole Foods is going to switch to wind for all of its energy needs, and the CEO states this is a business move, not just an environmentally friendly move.

Natural-food grocer Whole Foods Market Inc. said Tuesday it will rely on wind energy for all of its electricity needs, making it the largest corporate user of renewable energy in the United States.

The Austin-based company said it is purchasing 458,000 megawatt-hours of wind energy credits a year — enough to power 44,000 homes annually — from Renewable Choice Energy of Boulder, Colo.

The decision follows the publicly traded company’s mission of environmental stewardship without losing sight of the bottom line, Whole Foods regional president Michael Besancon said.

“It’s a sales driver rather than a cost,” he said. “All of those things we do related to our core values: help drive sales, help convince a customer to drive past three or four other supermarkets on the way to Whole Foods.”

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