The money-shot quote from this article:

Francois de Brantes, executive director at the Health Care Incentives Improvement Institute, said high-deductible plans are exerting a Trojan horse effect, “awakening the general public and individual plan members to the absolutely insane way in which health care prices are being set today and in which health care services are being paid for today.”

via The Pulse on Health Care Pricing | 2013-09-15 | Workforce.com.